.The files in Google Analytics 4 could be confusing. Take, for example, acquisition reports-- the networks sending out traffic to your website-- at Reports > Acquisition. The section specifies two types of acquisition: consumer and also web traffic (i.e., sessions).I'll resolve those documents in this message.Web Traffic Sources in GA4." Individual achievement" vs. "Website traffic accomplishment".These 2 records in the Achievement area divulge where each website visitor came from. Customer acquisition works with the first source that took the individual to your web site. Website traffic acquisition is actually one of the most current.State a new visitor came to your website from hitting a natural hunt list. GA4 is going to organize that preliminary see in the "Organic hunt" network for both reports. However if she leaves behind and also returns a handful of days later on from a Facebook advertisement, GA4 will definitely list the second go to in the "Spent social" channel in the "Traffic achievement" document and "Organic hunt" in "Individual achievement.".In short, the "Visitor traffic acquisition" file doesn't separate between brand-new and also returning users. It shows the overall treatments and where each originated. The "Customer achievement" report reveals the overall consumers as well as their initial (new) source.Channels.Both documents reveal "nonpayment stations groups"-- traffic-source classifications-- including:." Direct." Site visitors that typed your URL in their internet browser's hunt club." Organic Look." Site visitors that clicked a natural directory on Google.com, Bing. or even yet another online search engine." Organic Social." Website visitors who clicked on a natural post on a social networks site." Email."." Paid Search."." Compensated Social."." Referral." Guests that clicked on non-ad web links on 3rd party websites." Organic Video recording." Visitors who clicked on non-ad links on websites like YouTube, TikTok, and also Vimeo.For particulars on each channel, click on the drop-down menus on each report. In "Individual Achievement," click the "1st customer nonpayment network group" food selection and choose "Initial individual resource" for the listing of stemming domains.For in-depth sources of customers, click the "1st individual default stations team" food selection and also choose "First customer source." Click on photo to enlarge.In the "Traffic Acquisition" document, click on "Treatment default stations team" as well as choose "Treatment source.".For comprehensive resources of treatments, click the "Treatment default channel team" menu and also choose "Treatment resource." Click on image to expand.The varieties may be various because of new versus returning visits.You may limit both reports to a single webpage by means of the "Incorporate filter" possibility on top.Select "Add filter.".Click "Select dimensions.".Select "Touchdown webpage + concern string".Select "has" listed below "Suit type.".Insert your webpage's link slug (the component after the "/") or even any sort of word (such as "smaller") coming from that link.The visitor traffic and customer achievement documents will certainly right now show data for that URL.Limitation the achievement mentions to a single webpage, such as this example for a link consisting of "smaller." Click graphic to increase the size of.In most cases, the consumer and web traffic acquisition documents are actually interchangeable. The distinctions, once more, result from coming back guests. No matter, the files present the sources of traffic-- channels that present your label as well as drive return gos to.